Project

Brand Refresh

Client

Otovo Belgium

Otovo - Brand Refresh Pitch

Main Project Image
Main Project Image
Main Project Image

For this pitch I explored a more modern and energetic direction for Otovo’s Belgian market. Instead of the overly serious and corporate style used by most solar brands, this website concept leans into a more dynamic and approachable look, using simple shapes, bold colour accents and a friendlier visual tone. I transformed the sunray from their existing logo by tilting it into a 3D perspective so it feels like it’s resting on solar panels, giving the identity more depth and character. Paired with refreshed typography, the result is a cleaner, more distinctive presence that still feels trustworthy. Commissioned by Culture Kids

Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

To show how the new direction behaves across formats, I extended the refreshed elements into outdoor advertising and digital ads. The 3D sunray and the slanted logo fragment create dynamic layouts, while the refreshed typefaces bring clarity and impact to the messaging. The goal was to help Otovo stand out in a crowded solar market with an identity that is simple, recognisable and visually confident.

Contact

Ready to create beyond the obvious?
Happy to explore ideas together.
No expectations, just a conversation.