Project
Brand Refresh
Client
Otovo Belgium
Otovo - Brand Refresh Pitch
For this pitch I explored a more modern and energetic direction for Otovo’s Belgian market. Instead of the overly serious and corporate style used by most solar brands, this website concept leans into a more dynamic and approachable look, using simple shapes, bold colour accents and a friendlier visual tone. I transformed the sunray from their existing logo by tilting it into a 3D perspective so it feels like it’s resting on solar panels, giving the identity more depth and character. Paired with refreshed typography, the result is a cleaner, more distinctive presence that still feels trustworthy. Commissioned by Culture Kids
To show how the new direction behaves across formats, I extended the refreshed elements into outdoor advertising and digital ads. The 3D sunray and the slanted logo fragment create dynamic layouts, while the refreshed typefaces bring clarity and impact to the messaging. The goal was to help Otovo stand out in a crowded solar market with an identity that is simple, recognisable and visually confident.






