Project
Brand Refresh
Client
Otovo Belgium
Otovo - Brand Refresh Pitch
For this pitch I explored a more modern and energetic direction for Otovo’s Belgian market. Instead of the overly serious and corporate style used by most solar brands, this website concept leans into a more dynamic and approachable look, using simple shapes, bold colour accents and a friendlier visual tone. I transformed the sunray from their existing logo by tilting it into a 3D perspective so it feels like it’s resting on solar panels, giving the identity more depth and character. Paired with refreshed typography, the result is a cleaner, more distinctive presence that still feels trustworthy. Commissioned by Culture Kids
