HI, My name is maarten
HI, My name is maarten
I work under the name Lab Martis, but at its core, it’s just me, driven by curiosity, attention to detail and thoughtful design, turning ideas into graphic design that communicates and holds up over time.
The name Lab Martis refers to Mars, a place associated with exploration, precision and curiosity. I liked the idea of a lab as a space to test, question and refine, rather than to present finished answers. Together, the name reflects how I approach design: exploratory, structured and always evolving.
Lab Martis is my place to explore ideas, ask better questions, and build design that feels considered and human but looks out-of-this-worldly good.
I work under the name Lab Martis, but at its core, it’s just me, driven by curiosity, attention to detail and thoughtful design, turning ideas into graphic design that communicates and holds up over time.
The name Lab Martis refers to Mars, a place associated with exploration, precision and curiosity. I liked the idea of a lab as a space to test, question and refine, rather than to present finished answers. Together, the name reflects how I approach design: exploratory, structured and always evolving.
Lab Martis is my place to explore ideas, ask better questions, and build design that feels considered and human but looks out-of-this-worldly good.
I work under the name Lab Martis, but at its core, it’s just me, driven by curiosity, attention to detail and thoughtful design, turning ideas into graphic design that communicates and holds up over time.
The name Lab Martis refers to Mars, a place associated with exploration, precision and curiosity. I liked the idea of a lab as a space to test, question and refine, rather than to present finished answers. Together, the name reflects how I approach design: exploratory, structured and always evolving.
Lab Martis is my place to explore ideas, ask better questions, and build design that feels considered and human but looks out-of-this-worldly good.
Services
As a multidisciplinary designer, I work across different disciplines and adapt my role to what each project needs, from concept to execution.
As a multidisciplinary designer, I work across different disciplines and adapt my role to what each project needs, from concept to execution.
As a multidisciplinary designer, I work across different disciplines and adapt my role to what each project needs, from concept to execution.
Branding
Branding
Branding
Logo Design & Brand Identity Creation / Brand Guidelines & Style Development / Brand & Marketing Materials / Rebranding & Brand Refresh Services
Logo Design & Brand Identity Creation / Brand Guidelines & Style Development / Brand & Marketing Materials / Rebranding & Brand Refresh Services
CMF Design
Color, Material & Finish Strategy (CMF) / Surface Graphics, Patterns & Texture Design / Composite Material Aesthetics & Construction Insight / Collection-Wide CMF Design for Sports Equipment
Color, Material & Finish Strategy (CMF) / Surface Graphics, Patterns & Texture Design / Composite Material Aesthetics & Construction Insight / Collection-Wide CMF Design for Sports Equipment
Motion Design
Motion Graphics for Brand & Product Content / Short Animated Explainers / Social Media Animations / Logo & Brand Element Animation
Motion Graphics for Brand & Product Content / Short Animated Explainers / Social Media Animations / Logo & Brand Element Animation
Product Customization Experiences*
Photoshop Retexturing & Realistic Product Visualization / Customizer Development (Front-end & Back-end) / Asset Preparation & Variant Management / Quality Assurance, Testing & Troubleshooting / Maintenance & Seasonal Updates
Photoshop Retexturing & Realistic Product Visualization / Customizer Development (Front-end & Back-end) / Asset Preparation & Variant Management / Quality Assurance, Testing & Troubleshooting / Maintenance & Seasonal Updates
*Product Customization Experiences only made with Kickflip software (Certified Kickflip Partner)
*Product Customization Experiences only made with Kickflip software (Certified Kickflip Partner)
My work ethos
My work ethos
01
Introduction &
Proposal
A first conversation helps clarify goals, context and expectations. Based on this, I outline a tailored approach and provide a clear proposal.
02
RESEARCH & PREPARATION
Each project starts with research.
Depending on the service, this can range from brand and visual analysis to CMF exploration, colour trend research and material considerations. This phase forms the foundation for all design decisions.
03
DESIGN & REVISIONS
Based on the research phase, initial design directions are developed and presented. Together, we refine the selected direction through a limited number of focused feedback rounds.
04
FINAL DELIVERY & FOLLOW-UP
Projects conclude with production-ready files or complete brand assets. For CMF and product-related work, this phase can extend into production follow-up and support, ensuring the design translates correctly into reality.
What they thought
Professional, efficient, and excellent communication skills
"We’ve been working on a fairly complex project with Lab Martis for the past few months. Despite multiple additions, they’ve never been fazed. The work has always progressed promptly."
Dean Mullin
Clever Cycles
Amazing, fantastic, fabulous... Maarten is wonderful to work with!
"Maarten has created assets for four designers for us.
His work is timely and professional, and he is always
very helpful. He goes above and beyond. He is
exactly what we needed to get our designers
launched, where others failed so many times!"Monica Thomason
Pioneer Fit
Excellent quality work
"He is extremely detailed, produces clean designs, and consistently delivers on time. He is a very talented designer that we highly recommend."
Dan Lazar
MedTailor
Exceptional Designer for Custom Product Tools
"His work is visually engaging, user-friendly, and aligns perfectly with brand goals. Maarten's creativity, professionalism, and technical expertise make him an invaluable asset for custom product tools."
Caroline Smedts
Osaka World
Professional, efficient, and excellent communication skills
"We’ve been working on a fairly complex project with Lab Martis for the past few months. Despite multiple additions, they’ve never been fazed. The work has always progressed promptly."
Dean Mullin
Clever Cycles
Amazing, fantastic, fabulous... Maarten is wonderful to work with!
"Maarten has created assets for four designers for us.
His work is timely and professional, and he is always
very helpful. He goes above and beyond. He is
exactly what we needed to get our designers
launched, where others failed so many times!"Monica Thomason
Pioneer Fit
Excellent quality work
"He is extremely detailed, produces clean designs, and consistently delivers on time. He is a very talented designer that we highly recommend."
Dan Lazar
MedTailor
Exceptional Designer for Custom Product Tools
"His work is visually engaging, user-friendly, and aligns perfectly with brand goals. Maarten's creativity, professionalism, and technical expertise make him an invaluable asset for custom product tools."
Caroline Smedts
Osaka World