For the SS25 hockey range, I developed the complete CMF and graphic direction, inspired by the growing influence of tracking and data-driven performance in sport. The graphic language takes cues from the spiral structures found in RFID labels, translating this technical reference into a clean, modern visual identity that unifies the collection. Rather than a set of isolated colourways, the range is designed as a coherent system, with a clear progression from model to model, reinforcing structure, hierarchy, and performance positioning across the lineup.