Project

Graphic & CMF Design

Client

Osaka World

SS25 FIELD HOCKEY COLLECTION DEVELOPMENT

Close-up of green and red Osaka SS25 hockey sticks
Where Data Becomes Design
Where Data Becomes Design

For the SS25 hockey range, I developed the complete CMF and graphic direction, inspired by the growing influence of tracking and data-driven performance in sport. The graphic language takes cues from the spiral structures found in RFID labels, translating this technical reference into a clean, modern visual identity that unifies the collection. Rather than a set of isolated colourways, the range is designed as a coherent system, with a clear progression from model to model, reinforcing structure, hierarchy, and performance positioning across the lineup.

Green and purple sticks in 18K carbon
Green and purple sticks in 18K carbon
Two junior sticks in a neon gradient
Two junior sticks in a neon gradient
Four black carbon Osaka sticks with pastel logos against a wall
Four black carbon Osaka sticks with pastel logos against a wall
Close-up of 70% Japanese carbon labels on Low Bow and Proto Bow sticks
Close-up of 70% Japanese carbon labels on Low Bow and Proto Bow sticks

other work

Contact

Ready to create beyond the obvious?
Happy to explore ideas together.
No expectations, just a conversation.

Ready to create beyond the obvious?
Happy to explore ideas together.
No expectations, just a conversation.

Let's Talk